Led the development and execution of 30+ B2B marketing campaigns across Zoho, NetNinety, and Conduit Commerce, targeting audiences of 500–2,000 through industry, geographic, purchase-history, and product-based segmentation. Managed the full campaign lifecycle, including copywriting, creative templates, CTAs, CRM segmentation, automation, A/B testing, scheduling, and deployment.

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Managed approximately 900 CRM accounts and leveraged AI-driven segmentation and automation to strengthen customer acquisition and re-order initiatives. Through continuous campaign analysis and optimization, increased open rates by ~12% and reply rates by ~6% over a three-month period while contributing to approximately $6K in campaign-attributed revenue.

Expanded beyond campaign management into product marketing and e-commerce, leading the go-to-market development of Mercantile 12’s Cap Collection. Developed 52 SKUs across four custom collections while overseeing product imagery, descriptions, pricing, SEO optimization, and digital merchandising across Faire, Shopify, and the company website.