Ben Krucker
My Portfolio
I am a results-driven marketing professional with hands-on experience in website development, graphic design, CRM management, and the execution of integrated digital and in-person marketing campaigns. I combine data analytics with AI-driven insights to optimize marketing performance, while leveraging a strong understanding of social media trends and consumer behavior to create compelling campaigns that drive engagement, strengthen brand presence, and build meaningful audience connections.
CLIENTS
Working With the Best
Experience
EVENT MARKETING INTERN
BILSTEIN
Support the development and execution of integrated marketing initiatives for BILSTEIN’s automotive product portfolio, contributing to campaign strategy, creative development, digital content, and brand activation. Collaborate across teams to develop consumer-focused marketing assets and promotional campaigns that strengthen brand awareness, product positioning, and engagement across automotive enthusiast and lifestyle audiences.
AI Marketing Coordinator
Mercantile 12
Led the development and execution of 30+ segmented B2B campaigns across Zoho, NetNinety, and Conduit Commerce, managing ~900 CRM accounts and audiences of 500–2,000. Leveraged CRM strategy, AI-driven segmentation, automation, and campaign optimization to increase open rates by ~12%, reply rates by ~6%, and contribute ~$6K in campaign-attributed revenue.
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Led go-to-market development for Mercantile 12’s Cap Collection, developing 52 SKUs across four collections and overseeing product positioning, imagery, pricing, descriptions, SEO, and digital merchandising across Faire, Shopify, and the company website.
Marketing Intern
Ready and Forward Inc.
​Led website development and optimization efforts to strengthen UX and digital brand positioning, contributing to a ~25% increase in site engagement and session duration through data-informed improvements to content, structure, and user experience.
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Developed branded promotional materials and digital assets in Canva for initiatives including Legacy Fest, leveraging CRM insights to refine campaign messaging and audience targeting, contributing to ~20% higher engagement and a ~15% increase in event ticket purchases.
Education & Certifications
​Education
Bachelor's in Marketing
California State University San Marcos - December 2026
MANAGEMENT SOCIETY
CSUSM - Attended from 2025-2026
MARKETING SOCIETY
CSUSM - Attended from 2024-2026
Certifications
Data Analytics
Coursera's Google Data Analytics Course in April 2026
Digital Marketing & E-Commerce
Coursera's Digital Marketing & E-Commerce Course in July 2026
DIGITAL MARKETING
HubSpot's Digital Marketing Course in August 2026
Notable Achievements
Dean's List Honors
Dean's List (October 2026)
Honored for achieving the Dean's List by California State University San Marcos, with an overall outstanding GPA of 3.78.
Top Performing Intern
Ready and Forward Inc. (May 2026)
Was recognized by the team coordinator for outstanding deliverables, expectations surpassed, and efficient data-driven decision making.