Led a complete digital redesign for Komic Kulture, developing a cohesive creative direction across the website, marketing assets, and social channels. Reimagined the brand’s visual presentation through custom graphic design, campaign imagery, typography, and comic-inspired creative while simplifying UI/UX, navigation, product discovery, and content hierarchy to create a more engaging e-commerce experience.

Extended the redesign beyond the website by aligning social media and digital marketing with the new creative direction, creating greater consistency across customer touchpoints and connecting social content directly to products, campaigns, and the online storefront. Used performance insights to continuously refine creative, content, and UX strategy, contributing to a 24% increase in website traffic, 48% increase in organic traffic, 22% increase in engagement, 30% increase in product-page views, 14% increase in conversion rate, and 7% decrease in bounce rate.