Contracted as a Marketing Consultant to lead a comprehensive transformation of Little 3 Mining Company’s brand, digital presence, and e-commerce experience. Independently directed strategy and execution across Shopify development, UI/UX, branding, SEO, product merchandising, creative direction, content, and social media, repositioning the historic mining company with a more refined, luxury-focused identity.

Rebuilt the Shopify experience with 12+ customer-facing pages, 6 product collections, 30+ optimized listings, and 16 custom hero images, while establishing a cohesive visual and messaging system across the website and social channels.

The transformation contributed to a 32% increase in organic traffic, 42% increase in search impressions, 17% increase in product-page views, and 8% improvement in conversion rate, alongside 1,100+ new Instagram followers in one month and a 64% increase in LinkedIn impressions.