To gain firsthand experience in entrepreneurial marketing, I launched and grew my own e-commerce business, RareForm Archive. Building the brand from the ground up gave me practical experience across every stage of the customer journey, from brand development and product sourcing to photography, merchandising, digital advertising, pricing strategy, shipping logistics, and customer relationship management. Operating the business strengthened my understanding of consumer behavior, market trends, and data-driven decision-making while refining my ability to create compelling product listings, build brand credibility, and deliver a seamless customer experience. Managing every aspect of the business also reinforced the importance of adaptability, strategic thinking, and continuous optimization—skills that continue to shape my approach as a marketing professional.