As an AI Marketing Coordinator at Mercantile 12, I played an active role in developing AI-assisted, data-driven marketing initiatives that combined customer insights with creative execution. Leveraging NetNinety and Conduit Commerce, I built segmented email campaigns targeting customer acquisition and reorder behavior, wrote high-performing email copy, utilized AI to accelerate content creation and audience segmentation, and implemented A/B testing to continuously refine campaign effectiveness. This experience strengthened my ability to transform marketing data into actionable strategies that improved customer engagement and supported revenue growth.

In addition to campaign execution, I managed key aspects of the company's product marketing operations, including product development, optimized e-commerce listings, branded product imagery, lifestyle mockups, SKU generation, and Item Master management through Excel. Working across both marketing and operational functions gave me a well-rounded understanding of the full product lifecycle—from concept and merchandising to customer communication and post-purchase engagement—while sharpening my analytical, creative, and technical skill set.