June 2026

Napa Valley, California

This integrated print and digital advertising campaign was developed to introduce Mercantile 12's latest collection of wine country-inspired merchandise while increasing awareness of the brand's retail offerings and promotional incentives. Designed for distribution as both a printed poster and newsletter advertisement, the campaign highlighted signature products including canvas tote bags, drinkware, wine accessories, and gift items, reinforcing Mercantile 12's positioning as a lifestyle brand for wine country travelers. Working alongside the marketing team, I contributed to the development, design, and execution of the campaign by creating a visually cohesive layout, organizing product merchandising, and incorporating promotional messaging, branded creative assets, and clear calls-to-action. The advertisement promoted a gift-with-purchase offer, highlighted special volume discounts for weddings, events, and corporate gifting, and directed customers to Mercantile 12's online store to drive retail traffic and conversions.