September 2026

Poway, California

Lead the development and modernization of BILSTEIN’s brand archive, overseeing a large-scale initiative to collect, reorganize, catalog, and digitize decades of advertising, photography, video, print media, historical records, and marketing materials. I am developing a new archival logging and organizational system that establishes a centralized structure for how assets are categorized, documented, retrieved, and utilized across future marketing efforts. Beyond preservation, I lead the effort to transform BILSTEIN’s extensive history into an accessible creative resource for the marketing team. I identify and curate archival assets for modern campaigns, advertising, social media, digital content, and brand storytelling, connecting decades of BILSTEIN heritage with the brand’s current creative direction and future marketing initiatives.